Helping Disney Launch The 3rd Highest Grossing Film of All Time

What was the goal?

Disney's sights were set on an ambitious goal - launching the sequel to the most successful film of all time, Avatar. With Avatar 2 in the pipeline, the challenge was twofold: to drive awareness for this highly anticipated IP and to cultivate a new generation of fans for the Avatar universe. They entrusted us with the pivotal task of developing a robust strategy for their paid search and YouTube campaigns. Our mission was to ensure Avatar 2's performance potential was maximized, reaching audiences far and wide.

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Elevating Blockbusters on a Global Stage: Disney's Quest for Global Dominance Met with Our Expertise in Crafting Precisely Targeted Ad Campaigns

Our Solution:

1. Collaboration in Action: We seamlessly collaborated with Disney's internal teams and platform partners to orchestrate high-volume ticket sale campaigns. The primary focus was on new customer acquisition and strategic retargeting to amplify the impact.
2. Precision Audience Segmentation: We took a highly strategic approach by developing a 48-point audience segmentation criteria. This process allowed us to curate tailored audience groups based on Disney's unique requirements. We addressed critical questions such as how to engage younger audiences with older IP, how to target higher income households likely to embrace the theater experience, and how to appeal to diverse groups like sports fans, gamers, and theater aficionados. Our approach also aimed at rekindling the interest of existing Avatar fans for the new movie.
3. Remarkable Ticket Sales: Through a combined strategy of Search and YouTube campaigns, we achieved astounding results. More than 200,000 tickets were successfully sold in a span of just 6 months.
4. Efficiency and Optimization: Beyond the immediate campaign impact, we optimized Disney's campaign development system, significantly reducing the workload associated with each title release.
5. Enhanced Data Integration: Recognizing the need for speed and efficiency, we connected multiple data sources. This streamlined approach allowed for quicker and easier generation of keywords, campaign details, and account structures. An estimated 20% reduction in time spent on recurring tasks was realized.

Results:

The collaboration between Company XYZ and Consult Me yielded remarkable results, transforming the company's digital presence and business performance:

1. Increased Sales and Revenue:By implementing effective Google Ads and marketing strategies, Consult Me helped Company XYZ experience a significant boost in sales and revenue. The targeted campaigns, optimized ad copies, and strategic placements resulted in improved conversion rates and a substantial return on investment.
2. Enhanced Online Visibility:Company XYZ's online visibility witnessed a dramatic improvement through the implementation of Consult Me's social media optimization strategies. The brand's social media profiles gained a substantial following, and their engaging content generated significant organic reach and interactions, positioning Company XYZ as an industry leader.
3. Improved Brand Reputation:Consult Me's holistic approach to business consultation and digital marketing significantly contributed to enhancing Company XYZ's brand reputation. The company's consistent messaging across various online platforms and their active engagement with customers fostered trust and loyalty among their target audience.

Summing up

Our collaboration with Disney transcended standard campaigns; it was a strategic partnership that left an indelible mark. By crafting precise audience segments, delivering impressive ticket sales, and implementing strategic efficiencies, we helped Disney ascend to new heights in cinematic history.
If you're looking to maximize your project's potential & achieve remarkable growth, MarketHeir is here to guide you every step of the way.

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